Social Media Marketing
I led social media marketing for Sabor Catering Company, designing content that increased engagement and supported revenue growth. Using Canva and Adobe Illustrator, I created graphics that balanced bold visuals with the brand’s playful, approachable identity. I photographed dishes using a Nikon camera, carefully composing and styling each shot to highlight color, texture, and presentation.
I also incorporated promotional content and relatable memes to connect with the audience, ensuring each post was visually compelling and aligned with the brand’s messaging. Through this combination of strategic design, photography, and storytelling, I strengthened Sabor’s online presence and engagement.
Sodexo @ The Academy of Art
While working with Sodexo, I helped manage the Academy of Art University Student Dining Instagram page, where I was responsible for photographing, editing, and uploading content to promote dining memberships. I collaborated closely with the lead graphic designer to develop engaging visuals that aligned with brand standards while appealing to students.
Using a Nikon camera, I captured high-quality food photography, carefully styling shots to highlight texture, color, and freshness. I then edited images to enhance lighting and composition, ensuring they were optimized for social media.
In addition to photography, I designed promotional graphics using Canva and Adobe Illustrator, incorporating relatable memes and trend-driven content to increase engagement.
Through consistent content creation and strategic visual storytelling, I helped drive increased customer engagement and support revenue growth while strengthening the brand’s online presence.
