This project included three deliverables for MURFI, a San Francisco–based techno DJ: an Instagram post, an Instagram story, and a poster-sized graphic. He requested a subtle, minimalist aesthetic that reflected the mood of the genre.

I began by editing the photos in Photoshop and Lightroom, applying a black-and-white treatment to create a clean, moody foundation. From there, I selected a complementary background to maintain visual cohesion.

The final layout and design elements were assembled in Canva, ensuring consistency across all formats while optimizing for social and print use.