Sabor Rebrand

This project is deeply personal to me. Sabor Mexican Grill was founded by my parents in 2006, and I’ve been creating menus, signs, and artwork for their business since I was young. When they transitioned to a food truck, I designed the logo now featured on the vehicle.

Using Adobe Illustrator, I hand-drew both the typography and taco illustration to create a custom, authentic feel. I chose a black circular background to provide structure and contrast, allowing the white lettering and yellow taco to stand out.

I also selected the truck’s full-body color to complement the logo, ensuring a cohesive and eye-catching brand presence. Seeing my work in public for a family business makes this project especially meaningful!